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~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Mode"
~subject:"Social web"
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Social web
Consumer behaviour
121
Konsumentenverhalten
121
Brand management
46
Markenführung
46
Brand image
37
Markenimage
37
Advertising effects
28
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26
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Choi, Tsan-Ming
48
Ko, Eunju
39
Filieri, Raffaele
21
Henninger, Claudia E.
20
Dwivedi, Yogesh Kumar
16
Guercini, Simone
15
Ozuem, Wilson
15
Martínez-López, Francisco J.
14
Seo, Yuri
14
Shen, Bin
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Ranfagni, Silvia
13
Madsen, Dag Øivind
12
Mogaji, Emmanuel
12
Rita, Paulo
12
Bergler, Georg
11
Jin, Byoungho
11
Merlo, Elisabetta
11
Muthu, Subramanian Senthilkannan
11
Ryding, Daniella
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Kim, Kyung Hoon
10
Law, Chun Hung Roberts
10
Moore, Christopher M.
10
Blazquez Cano, Marta
9
Chow, Pui-Sze
9
Füller, Johann
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Huber, Frank
9
Khare, Arpita
9
Perry, Patsy
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Wallace, Elaine
9
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Journal of retailing and consumer services
4
Journal of promotion management : innovations in planning and applied research
3
Journal of electronic commerce research : JECR
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
25
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
6
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
9
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
10
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
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