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~person:"Loureiro, Sandra Maria Correia"
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Loureiro, Sandra Maria Correia
Kotler, Philip
123
Bruhn, Manfred
115
Homburg, Christian
81
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Vrontis, Demetris
45
Bauer, Hans H.
43
Kumar, V.
43
Sheth, Jagdish N.
43
Kirchgeorg, Manfred
42
Tomczak, Torsten
42
Wiedmann, Klaus-Peter
41
Kreutzer, Ralf T.
40
Burmann, Christoph
38
Dwivedi, Yogesh Kumar
38
Backhaus, Klaus
37
Kitchen, Philip J.
37
Esch, Franz-Rudolf
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Kuchler, Theresa
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Stroebel, Johannes
35
Kleinaltenkamp, Michael
34
Pitt, Leyland F.
34
Ozuem, Wilson
33
Albers, Sönke
32
Fantapié Altobelli, Claudia
30
Füller, Johann
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Martínez-López, Francisco J.
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Qiu, Liangfei
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Bailey, Michael
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Hinson, Robert
29
Melewar, T. C.
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Whinston, Andrew B.
29
Belz, Christian
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Huber, Frank
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Piercy, Nigel
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Berndt, Ralph
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Journal of promotion management : innovations in planning and applied research
7
Journal of promotion management : JPM
3
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International journal of business performance management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of communication management
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Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of business & industrial marketing
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
28
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1
Understanding the use of virtual reality in marketing : a text mining-based review
Loureiro, Sandra Maria Correia
;
Guerreiro, João
;
Eloy, Sara
- In:
Journal of business research : JBR
100
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10012024015
Saved in:
2
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
3
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
8
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
9
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
10
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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