Similar Search Results

The influence of brand experience and service quality on customer engagement

Prentice, Catherine; Wang, Xuequn; Loureiro, Sandra … - In: Journal of retailing and consumer services 50 (2019), pp. 50-59

Persistent link: https://www.econbiz.de/10012114115

An asymmetrical approach to understanding configurations of customer loyalty in the airline industry

Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 38 (2017), pp. 96-107

Persistent link: https://www.econbiz.de/10011743169

Mind, service quality, relationship with airlines

Prentice, Catherine; Hsiao, Aaron; Wang, Xuequn; … - In: Journal of strategic marketing 31 (2023) 1, pp. 212-234

Persistent link: https://www.econbiz.de/10014303192

Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay

Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Psychology & marketing 41 (2024) 1, pp. 151-167

Persistent link: https://www.econbiz.de/10014467481

How to earn a premium price : the effect of green marketing and brand coolness

Guerreiro, João Pedro Silva Martins; Loureiro, Sandra … - In: Journal of communication management 27 (2023) 1, pp. 35-63

Persistent link: https://www.econbiz.de/10014288368

Virtual is so real! : consumers' evaluation of product packaging in virtual reality

Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609

Persistent link: https://www.econbiz.de/10014290771

Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro

Loureiro, Sandra Maria Correia; Cunha, Namércio Pereira da - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 434-456

Persistent link: https://www.econbiz.de/10011814635

Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness

Itani, Omar S.; El-Kassar, Abdul-Nasser; Loureiro, … - In: International journal of hospitality management 80 (2019), pp. 78-90

Persistent link: https://www.econbiz.de/10012058611

The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers

Loureiro, Sandra Maria Correia; Fialho, Ana Filipa - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 948-962

Persistent link: https://www.econbiz.de/10011757748

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions. Therefore, this study aims to contribute to the...

Persistent link: https://www.econbiz.de/10012036305