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Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.; El-Kassar, Abdul-Nasser; Loureiro, … - In: International journal of hospitality management 80 (2019), pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
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Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela; Loureiro, Sandra Maria Correia; … - In: Journal of marketing communications 30 (2024) 3, pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia; Costa, Inês; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
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Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context
Loureiro, Sandra Maria Correia; Almeida, Marta; Rita, Paulo - In: International journal of hospitality management 35 (2013), pp. 35-43
Persistent link: https://www.econbiz.de/10010225936
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The role of personal values and personality traits on intention to recommend a destination
Japutra, Arnold; Loureiro, Sandra Maria Correia; Wang, … - In: Tourism analysis : an interdisciplinary tourism & … 26 (2021) 4, pp. 349-361
Persistent link: https://www.econbiz.de/10012745322
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Exploring the power of electronic word-of-mouth in the services industry
Loureiro, Sandra Maria Correia (ed.);  … - 2020
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and …
Persistent link: https://www.econbiz.de/10012394328