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~person:"Malhotra, Naresh K."
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Marktforschung
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Malhotra, Naresh K.
Meissner, Boris
217
Höhmann, Hans-Hermann
137
Lenin, Vladimir Ilʹič
130
Nove, Alec
125
Lenin, V. I.
117
Abalkin, Leonid I.
96
Harrison, Mark
85
Aganbegjan, Abel Gesevič
84
Wettig, Gerhard
83
Wädekin, Karl-Eugen
80
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70
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66
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65
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64
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63
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58
Gregory, Paul R.
58
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57
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55
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54
Hanson, Philip
53
Fedorenko, Nikolaj Prokof'evič
52
Brahm, Heinz
51
Chruščëv, Nikita Sergeevič
50
Grossman, Gregory
48
Treml, Vladimir G.
47
Bunič, Pavel G.
46
Fedorenko, N. P.
46
Schroeder, Gertrude E.
44
Stalin, Josif Vissarionovič
44
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43
Chačaturov, Tigran S.
42
Rumjancev, Aleksej Matveevič
42
Simon, Gerhard
40
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39
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39
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39
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Review of marketing research
11
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7
Fundamentals of marketing research ; Vol. 1
3
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3
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2
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2
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ECONIS (ZBW)
48
USB Cologne (EcoSocSci)
8
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1
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
2
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
3
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
4
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
5
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
Saved in:
6
Fundamentals of marketing research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
7
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Saved in:
8
Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003540499
Saved in:
9
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
10
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541516
Saved in:
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