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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Questionnaire design and scale development
Malhotra, Naresh K. - In: The handbook of marketing research : uses, misuses, and …, (pp. 83-94). 2006
Persistent link: https://www.econbiz.de/10003420103
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.; Malhotra, Naresh K.; Smith, Allen E. - In: Journal of business research : JBR 16 (1988) 4, pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
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Methodological issues in cross-cultural marketing research : a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2007
Persistent link: https://www.econbiz.de/10003540499
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Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.; Bartels, Betsy Charles - 2007
Persistent link: https://www.econbiz.de/10003541359
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541516