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Relationship selling

Johnston, Mark W. - 2010 - 3. ed.

Persistent link: https://www.econbiz.de/10003795656

Sales force management

Johnston, Mark W.; Marshall, Greg W. - 2011 - 10. ed

Persistent link: https://www.econbiz.de/10003913624

Revolution in sales : the impact of social media and related technology on the selling environment

Marshall, Greg W.; Moncrief, William C.; Rudd, John M.; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 349-363

Persistent link: https://www.econbiz.de/10009579253

Sales force management

Johnston, Mark W.; Marshall, Greg W. - 2013 - 11. ed.

Persistent link: https://www.econbiz.de/10009728022

Creating research collaboration among the global community of sales scholars : key takeaways from the 2013 AMA faculty consortium

Moncrief, William C.; Marshall, Greg W.; Lee, Nick J.; … - In: The journal of personal selling & sales management : JPSSM 34 (2014) 3, pp. 232-239

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Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?

Matthews, Lucy M.; Zablah, Alex R.; Hair, Joseph F.; … - In: Journal of marketing theory and practice 24 (2016) 3, pp. 249-264

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Contemporary selling : building relationships, creating value

Johnston, Mark W.; Marshall, Greg W. - 2016 - Fifth edition

Preface -- What is contemporary selling? -- Introduction to contemporary selling -- Understanding sellers and buyers … -- Value creation in buyer¿seller relationships -- Ethical and legal issues in contemporary selling -- Crm, sales technologies …, and sales analytics -- Elements of the contemporary selling process -- Prospecting and sales call planning …

Persistent link: https://www.econbiz.de/10011454044

Social media and related technology : drivers of change in managing the contemporary sales force

Moncrief, William C.; Marshall, Greg W.; Rudd, John M. - In: Business horizons 58 (2015) 1, pp. 45-55

Persistent link: https://www.econbiz.de/10010476151

Relationship selling and sales management

Johnston, Mark W.; Marshall, Greg W. - 2005 - Internat. ed

Persistent link: https://www.econbiz.de/10001945396

Contemporary selling : building relationships, creating value

Johnston, Mark W.; Marshall, Greg W. - 2013 - 4. ed.

Persistent link: https://www.econbiz.de/10009743103