Narrow search
Showing 1 - 10 of 108
Cover Image
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian; Mattila, Anna S. - In: International journal of hospitality management 95 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Cover Image
Airbnb : online targeted advertising, sense of power, and consumer decisions
Liu, Qing; Mattila, Anna S. - In: International journal of hospitality management 60 (2017), pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Cover Image
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna; Andreu, Luisa; Ribeiro, … - In: Journal of hospitality marketing & management 31 (2022) 7, pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Cover Image
Selling painful yet pleasurable service offerings : an examination of hedonic appeals
Liu, Qing; Mattila, Anna S.; Bolton, Lisa E. - In: Journal of service research : JSR 21 (2018) 3, pp. 336-352
Persistent link: https://www.econbiz.de/10011916517
Cover Image
Does advertising spending improve sales performance?
Assaf, A. Georges; Josiassen, Alexander; Mattila, Anna S.; … - In: International journal of hospitality management 48 (2015), pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
Cover Image
Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi; Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 97 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
Cover Image
Advertising spending, firm performance, and the moderating impact of CSR
Assaf, A. Georges; Josiassen, Alexander; Ahn, Jin Sun; … - In: Tourism economics : the business and finance of tourism … 23 (2017) 7, pp. 1484-1495
Persistent link: https://www.econbiz.de/10011772672
Cover Image
Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee; Mattila, Anna S. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
Cover Image
Consumer goals and the service encounter : evaluating goal importance and the moderating effect of goal progress on satisfaction formation
Noone, Breffni M.; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 2, pp. 247-268
Persistent link: https://www.econbiz.de/10003978775
Cover Image
Organizational learning from customer feedback received by service employees : a social capital perspective
Wirtz, Jochen; Tambyah, Siok Kuan; Mattila, Anna S. - In: Journal of service management 21 (2010) 3, pp. 363-387
Persistent link: https://www.econbiz.de/10003993797