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~person:"Mattila, Anna S."
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Consumer behaviour
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Mattila, Anna S.
Belk, Russell W.
120
Han, Heesup
119
Phau, Ian
106
Grunert, Klaus G.
104
Gierl, Heribert
94
Huber, Frank
91
Kaiser, Harry M.
90
Lusk, Jayson L.
86
Bauer, Hans H.
85
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82
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80
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79
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79
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76
Usman, Osly
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Dwivedi, Yogesh Kumar
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68
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68
Loureiro, Sandra Maria Correia
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Nayga, Rodolfo M.
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Agarwal, Sumit
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International journal of hospitality management
27
Journal of business research : JBR
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
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7
Journal of Services Marketing
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Cornell hospitality quarterly : CQ
5
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ECONIS (ZBW)
101
Other ZBW resources
7
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1
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
2
Airbnb : online targeted
advertising
, sense of power, and consumer decisions
Liu, Qing
;
Mattila, Anna S.
- In:
International journal of hospitality management
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011640224
Saved in:
3
The effects of message framing in CSR
advertising
on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
4
Selling painful yet pleasurable service offerings : an examination of hedonic appeals
Liu, Qing
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 336-352
Persistent link: https://www.econbiz.de/10011916517
Saved in:
5
Does
advertising
spending improve sales performance?
Assaf, A. Georges
;
Josiassen, Alexander
;
Mattila, Anna S.
; …
- In:
International journal of hospitality management
48
(
2015
),
pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
Saved in:
6
Feelings of uncertainty and powerlessness from Covid-19 : implications for
advertising
appeals in the restaurant industry
Yang, Bi
;
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
Saved in:
7
Advertising
spending, firm performance, and the moderating impact of CSR
Assaf, A. Georges
;
Josiassen, Alexander
;
Ahn, Jin Sun
; …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
7
,
pp. 1484-1495
Persistent link: https://www.econbiz.de/10011772672
Saved in:
8
Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
Saved in:
9
Consumer goals and the service encounter : evaluating goal importance and the moderating effect of goal progress on satisfaction formation
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
34
(
2010
)
2
,
pp. 247-268
Persistent link: https://www.econbiz.de/10003978775
Saved in:
10
Organizational learning from customer feedback received by service employees : a social capital perspective
Wirtz, Jochen
;
Tambyah, Siok Kuan
;
Mattila, Anna S.
- In:
Journal of service management
21
(
2010
)
3
,
pp. 363-387
Persistent link: https://www.econbiz.de/10003993797
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