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Price Matching Strategy : Impl...
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Consumer behaviour
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Customer satisfaction
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Mattila, Anna S.
Han, Heesup
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91
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International journal of hospitality management
26
Journal of business research : JBR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
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7
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Handbook of pricing research in marketing
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ECONIS (ZBW)
101
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1
Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
Saved in:
2
How anchoring and self-confidence level influence perceived saving on tensile price claim framing
Qiu, Landie
;
Cranage, David
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
15
(
2016
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011477267
Saved in:
3
An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research
Mattila, Anna S.
;
Gao, Yixing
- In:
International journal of revenue management : IJRM
9
(
2016
)
2/3
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011610465
Saved in:
4
Revenue management in the context of movie theaters : is it fair?
Choi, Choongbeom
;
Jeong, Miyoung
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
14
(
2015
)
2
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011309183
Saved in:
5
The role of reference prices in the lodging industry : the moderating effect of an individual's psychological state
Choi, Choongbeom
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 511-520
Persistent link: https://www.econbiz.de/10012179430
Saved in:
6
How rational thinking style affects sales promotion effectiveness
Yang, Bi
;
Mattila, Anna S.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012146209
Saved in:
7
Reference price and its asymmetric effects on price evaluations : the moderating role of gender
Choi, Choongbeom
;
Joe, Sung Jun
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
2
,
pp. 189-194
Persistent link: https://www.econbiz.de/10011865508
Saved in:
8
The effect of assortment pricing on choice and satisfaction : the moderating role of consumer characteristics
Choi, Choongbeom
;
Mattila, Anna S.
;
Upneja, Arun
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10011925100
Saved in:
9
The effects of promotion framing on consumers' price perceptions : the moderating role of a personal sense of power
Choi, Choongbeom
;
Mattila, Anna S.
- In:
Journal of service management
25
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010260073
Saved in:
10
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
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