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Marketing : an introductory text
Christopher, Martin; McDonald, Malcolm - 1995
Persistent link: https://www.econbiz.de/10004247271
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Marketing in a nutshell : key concepts for non-specialists
Meldrum, Mike; McDonald, Malcolm - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10004877361
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Market segmentation : how to do it, how to profit from it
McDonald, Malcolm; Dunbar, Ian - 2004
Persistent link: https://www.econbiz.de/10004454065
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Market segmentation : how to do it - how to profit from it
McDonald, Malcolm; Dunbar, Ian - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004373098
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Market segmentation : how to do it, how to profit from it
McDonald, Malcolm; Dunbar, Ian - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10009361588
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Strategic marketing planning
McDonald, Malcolm - 1996 - 2nd ed
Persistent link: https://www.econbiz.de/10000590826
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Marketing strategies : new approaches, new techniques
McDonald, Malcolm (ed.) - 1995 - 1. publ.
Persistent link: https://www.econbiz.de/10000543648
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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A brief review of marketing accountability, and a research agenda
McDonald, Malcolm - In: The journal of business & industrial marketing 25 (2010) 5, pp. 383-394
Persistent link: https://www.econbiz.de/10008655565