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~person:"Merrilees, Bill"
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Brand management
38
Markenführung
35
Brand image
10
Markenimage
10
Brand
9
Markenartikel
9
Consumer behaviour
7
Konsumentenverhalten
7
Australia
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Brand architecture
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Markenarchitektur
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Beziehungsmarketing
5
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Australien
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Corporate reputation
4
Firm performance
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Luxusgüter
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Unternehmenserfolg
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Retail trade
3
SME
3
Bibliometrics
2
Bibliometrie
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Brand associations
2
Brand engagement
2
Brand equity
2
Brand extension
2
Brand orientation
2
Brands
2
City marketing
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Merrilees, Bill
Burmann, Christoph
129
Esch, Franz-Rudolf
129
Baumgarth, Carsten
93
Kumar, Satish
90
Melewar, T. C.
80
Meffert, Heribert
66
Keller, Kevin Lane
61
Bruhn, Manfred
59
Huber, Frank
59
Kraus, Sascha
59
McAleer, Michael
59
Chang, Chia-Lin
56
Wohlrabe, Klaus
51
Ahlert, Dieter
48
Paul, Justin
48
Balmer, John M. T.
47
De Chernatony, Leslie
47
Hamermesh, Daniel S.
47
Jaffe, Adam B.
46
Foroudi, Pantea
45
Havránek, Tomáš
45
Chan, Kam C.
44
Tomczak, Torsten
44
Bang, Nguyen
43
Loureiro, Sandra Maria Correia
43
Azoulay, Pierre
42
Wiedmann, Klaus-Peter
41
Frey, Bruno S.
40
Lim, Weng Marc
39
Vrontis, Demetris
39
Phau, Ian
38
Schmidt, Holger J.
38
Bauer, Hans H.
36
Rahman, Zillur
36
Ruiz-Castillo, Javier
35
Ind, Nicholas
34
Czarnitzki, Dirk
33
Ferreira, João J. M.
33
Fournier, Susan
33
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The journal of brand management : an international journal
8
Journal of business research : JBR
7
The journal of product & brand management
3
Australasian marketing journal
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation : managing opportunities and threats
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International journal of management reviews : IJMR
1
Journal for international business and entrepreneurship development
1
Journal of Business Research
1
Journal of Product & Brand Management
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of consumer marketing
1
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ECONIS (ZBW)
36
Other ZBW resources
2
RePEc
1
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1
Corporate rebranding
Miller, Dale
;
Merrilees, Bill
- In:
Corporate reputation : managing opportunities and threats
,
(pp. 281-303)
.
2011
Persistent link: https://www.econbiz.de/10009011386
Saved in:
2
A theory of brand-led SME new venture development
Merrilees, Bill
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10003739524
Saved in:
3
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
Saved in:
4
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
5
The determinants of loyalty in hotels
Wilkins, Hugh
;
Merrilees, Bill
;
Herington, Carmel
- In:
Journal of hospitality marketing & management
19
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003978543
Saved in:
6
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
7
McCafe : the McDonald's co-branding experience
Wright, Owen
;
Frazer, Lorrelle
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
6
,
pp. 442-457
Persistent link: https://www.econbiz.de/10003509037
Saved in:
8
Brand management to protect brand equity : a conceptual model
M'zungu, Simon D. M.
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 605-617
Persistent link: https://www.econbiz.de/10008659255
Saved in:
9
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
10
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
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