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~person:"Monroe, Kent B."
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Pricing strategy
26
Preismanagement
25
Consumer behaviour
14
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14
Preis
6
Price
6
Sales promotion
5
Theorie
5
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Monroe, Kent B.
Bergemann, Dirk
54
Homburg, Christian
54
Simon, Hermann
54
Levy, Daniel C.
53
Diller, Hermann
51
Hinterhuber, Andreas
51
Kwapil, Claudia
40
Liozu, Stephan
40
Martins, Fernando
37
Snir, Avichai
37
Álvarez, Luis J.
37
Fabiani, Silvia
35
Hernando, Ignacio
35
Janssen, Maarten C. W.
35
Sabbatini, Roberto
35
Spann, Martin
35
Nerb, Gernot
34
Peitz, Martin
34
Gorodnichenko, Yuriy
33
Chen, Haipeng
32
Chen, Jing
32
Chen, Ying-Ju
32
Gautier, Erwan
32
Simchi-Levi, David
32
Skiera, Bernd
32
Pepels, Werner
31
Zaccour, Georges
31
Courty, Pascal
30
Feenstra, Robert C.
30
Itskhoki, Oleg
30
Livingston, Steven G.
30
Stahl, Harald
30
Armstrong, Mark
29
Schlosser, Rainer
29
Stangl, Anna
29
Kind, Hans Jarle
28
Lippi, Francesco
28
Bagwell, Kyle
27
Binckebanck, Lars
27
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AMS review : official publication of the Academy of Marketing Science
4
Legends in marketing
3
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Does marketing need reform? : fresh perspectives on the future
1
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of Product & Brand Management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of revenue and pricing management
1
McGraw-Hill series in marketing
1
McGraw-Hill/Irwin series in marketing
1
New directions in behavioral pricing research
1
The journal of business : B
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
3
Other ZBW resources
1
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1
Pricing: making profitable decisions
Monroe, Kent B.
-
1979
Persistent link: https://www.econbiz.de/10000048327
Saved in:
2
Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy
;
Raghubir, Priya
;
Brosh, Gili
;
Monroe, Kent B.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
Saved in:
3
The price is unfair! Reforming pricing management
Monroe, Kent B.
;
Xia, Lan
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 158-165)
.
2006
Persistent link: https://www.econbiz.de/10003430299
Saved in:
4
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
5
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
6
Pricing management and practice
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238852
Saved in:
7
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
Saved in:
8
Comparative price advertising
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238857
Saved in:
9
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
10
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
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