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Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de - 1998

Persistent link: https://www.econbiz.de/10000626940

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising

Mooij, Marieke K. de - 1994 - 2nd ed

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Convergence and divergence in consumer behaviour : implications for global advertising

Mooij, Marieke K. de - 2009

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Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de - 2010 - 3. ed.

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Consumer behavior and culture : consequences for global marketing and advertising

Mooij, Marieke K. de - 2011 - 2nd ed.

Persistent link: https://www.econbiz.de/10008746828

The Hofstede model : applications to global branding and advertising strategy and research

Mooij, Marieke K. de; Hofstede, Geert - In: International journal of advertising : the quarterly … 29 (2010) 1, pp. 85-110

Persistent link: https://www.econbiz.de/10003944659

On the misuse and misinterpretation of dimensions of national culture

Mooij, Marieke K. de - In: International marketing review 30 (2013) 3, pp. 253-261

Persistent link: https://www.econbiz.de/10009759151

Cross-cultural research in international marketing : clearing up some of the confusion

Mooij, Marieke K. de - In: International marketing review 32 (2015) 6, pp. 646-662

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Cross-cultural consumer behavior : a review of research findings

Mooij, Marieke K. de; Hofstede, Geert - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 181-192

Persistent link: https://www.econbiz.de/10009270636

Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de - 2005 - 2. ed.

The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture --...

Persistent link: https://www.econbiz.de/10002392602