Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume … grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was … held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and …

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide … variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been … touched in prior international advertising research, such as research in digital media, retrospective research, cultural …