Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics --...

"This book contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers' behavior"--Provided by publisher