Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Park, C. Whan"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"USA"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenführung
USA
Consumer behaviour
18
Konsumentenverhalten
18
Brand
9
Brand image
9
Markenartikel
9
Markenimage
9
Beziehungsmarketing
4
Brand extension
4
Markentransfer
4
Relationship marketing
4
Marketing management
3
Marketingmanagement
3
Brand-self connections
2
Acquisition effort
1
Aesthetics
1
Anticipated ownership pride
1
Arbeitskräfte
1
Arbeitsverhalten
1
Brand associations
1
Brand extensions
1
Brand schema
1
CSR
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Decision
1
Elevation
1
Employee attachment
1
Employee commitment
1
Employee retention
1
Employee/fair labor practices
1
Entscheidung
1
Environment
1
HR marketing
1
Innovation management
1
Innovationsmanagement
1
Instantaneous desire
1
Internal marketing
1
Kundenbindungsprogramm
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatz im Buch
5
Book section
5
Reprint
3
Language
All
English
13
Author
All
Park, C. Whan
Han, Heesup
35
Phau, Ian
31
Loureiro, Sandra Maria Correia
30
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Lusk, Jayson L.
19
Guzman, Francisco
18
Hollebeek, Linda D.
18
Jang, Soocheong
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Sung, Yongjun
17
Esch, Franz-Rudolf
15
Fetscherin, Marc
15
Goldsmith, Ronald E.
15
Ko, Yong Jae
15
Valette-Florence, Pierre
15
Dawes, John
14
Ekinci, Yuksel
14
Fitzsimons, Gavan J.
14
Kunkel, Thilo
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Dens, Nathalie
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Kemp, Elyria
13
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Brand management ; Vol. 3
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
Journal of business research : JBR
1
Journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic benefits of low fit
brand
extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
2
Evaluation of
brand
extensions : the role of product feature similarity and
brand
concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
3
From
brand
aversion or indifference to
brand
attachment : authors' response to commentaries to Park, Eisingerich, and Park's
brand
attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
4
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
5
The consumer psychology of customer-
brand
relationships : extending the AA relationship model
Schmitt, Bernd
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
Saved in:
6
Strategic
brand
concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
7
Brand
-self connections and
brand
prominence as drivers of employee
brand
attachment
Gill-Simmen, Lucy
;
MacInnis, Deborah J.
;
Eisingerich, …
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
3/4
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
Saved in:
8
Brand
attachment and a strategic
brand
exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
9
Beyond fit and attitude : the effect of emotional attachment on consumer responses to
brand
extensions
Fedorikhin, Alexander
;
Park, C. Whan
;
Thomson, Matthew
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
Saved in:
10
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of
brand
attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
