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~person:"Phau, Ian"
~subject:"Australia"
~subject:"Youth"
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Value brands : cheap or trendy...
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Australia
Youth
Consumer behaviour
100
Konsumentenverhalten
83
Brand management
36
Markenführung
35
Luxury goods
34
Luxusgüter
34
Brand image
29
Markenimage
28
Brand
24
Markenartikel
24
Australien
15
Emotion
12
Fashion
9
Advertising effects
8
Designation of origin
8
Herkunftsbezeichnung
8
Product counterfeiting
8
Produktpiraterie
8
Werbewirkung
8
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Brand extension
6
Jugendliche
6
Luxury brands
6
Markentransfer
6
Mode
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Holiday behaviour
5
Urlaubsverhalten
5
Werbung
5
Attitude
4
Attitudes
4
Customer satisfaction
4
Perceived risk
4
Perception
4
Social status
4
Sozialer Status
4
Tourism
4
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17
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research-article
9
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English
26
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All
Phau, Ian
Grossman, Michael
68
Chaloupka, Frank J.
49
Sabia, Joseph J.
43
Tekin, Erdal
41
Salvanes, Kjell G.
40
Levine, Phillip B.
39
Kaestner, Robert
38
Sutter, Matthias
34
Markowitz, Sara
33
Anderson, D. Mark
31
Chan, Kara
31
Cobb-Clark, Deborah A.
31
Devereux, Paul J.
29
Baird, Sarah
27
Rees, Daniel I.
27
Dave, Dhaval
25
Fletcher, Jason
25
Glätzle-Rützler, Daniela
25
Tauras, John A.
25
Gruber, Jonathan
24
Black, Sandra E.
23
Pastore, Francesco
23
Riphahn, Regina T.
22
Haurin, Donald R.
21
Kearney, Melissa Schettini
21
Chatterji, Pinka
20
Fletcher, Jason M.
20
Bruwer, Johan
19
Cook, Philip J.
19
Currie, Janet M.
19
Aizer, Anna
17
Favara, Marta
17
Kocher, Martin
17
Pacula, Rosalie Liccardo
17
Sahn, David E.
17
Verner, Dorte
17
Walker, Ian
17
Baert, Stijn
16
Carpenter, Christopher
16
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Published in...
All
Journal of fashion marketing and management
3
Marketing Intelligence & Planning
3
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
Journal of international consumer marketing
2
Asia-Pacific Journal of Business Administration
1
Australasian marketing journal
1
Direct marketing : an international journal
1
International Journal of Wine Business Research
1
International journal of wine business research : IJWBR
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of International Education in Business
1
Journal of Research in Interactive Marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
The international review of retail, distribution and consumer research
1
Young Consumers
1
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ECONIS (ZBW)
17
Other ZBW resources
9
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1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
4
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
5
Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
Saved in:
6
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
7
Attitudes toward domestic and foreign luxury
brand
apparel : a comparison between status and non status seeking teenagers
Phau, Ian
;
Leng, Yip Siew
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
Saved in:
8
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
9
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
10
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
1
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