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~person:"Phau, Ian"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
35
Markenführung
35
Luxury goods
34
Luxusgüter
34
Brand image
28
Markenimage
28
Brand
24
Markenartikel
24
Australia
15
Australien
15
Emotion
12
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8
Designation of origin
8
Product counterfeiting
8
Produktpiraterie
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Werbewirkung
8
Beziehungsmarketing
7
Relationship marketing
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Brand extension
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Fashion
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Jugendliche
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Markentransfer
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Mode
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Youth
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Advertising
5
Holiday behaviour
5
Luxury brands
5
Urlaubsverhalten
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5
Attitude
4
Social status
4
Sozialer Status
4
Tourism
4
Tourismus
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
scale development
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8
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Phau, Ian
Diamantopoulos, Adamantios
20
Bruwer, Johan
9
Magnusson, Peter
8
Balabanis, George
7
Giraldi, Janaina de Moura Engracia
7
Westjohn, Stanford A.
7
Zdravkovic, Srdan
7
Aichner, Thomas
6
Grebitus, Carola
6
Papadopoulos, Nicolas G.
6
Ahmed, Zafar U.
5
Cheah, Isaac
5
Dekhili, Sihem
5
Govindasamy, Ramu
5
Grudecka, Anna
5
Josiassen, Alexander
5
Maher, Amro A.
5
Achabou, Mohamed Akli
4
Aiello, Gaetano
4
Alvarez, Maria D.
4
Barnes, Liz
4
Buller, Courtney
4
Campo, Sara
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Fishman, Arthur
4
Fong, Cher Min
4
Guzman, Francisco
4
Han, C. M.
4
Insch, Andrea
4
Jin, Byoungho
4
Klein, Kristina
4
Lee, Richard
4
Lee, Sangwon
4
Li, Elton
4
Rashid, Arooj
4
Samiee, Saeed
4
Speece, Mark
4
Spielmann, Nathalie
4
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Journal of fashion marketing and management
2
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
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ECONIS (ZBW)
8
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1
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
2
Attitudes toward domestic and foreign luxury
brand
apparel : a comparison between status and non status seeking teenagers
Phau, Ian
;
Leng, Yip Siew
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
Saved in:
3
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
4
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
5
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
6
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
7
Consumer animosity, economic hardship, and normative influence : how do they affect consumers' purchase intention?
Huang, Yu-an
;
Phau, Ian
;
Lin, Chad
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 909-937
Persistent link: https://www.econbiz.de/10008650645
Saved in:
8
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and
brand
country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
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