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Country of origin effect : looking back and moving forward

Cheah, Isaac (ed.); Phau, Ian (ed.); Aiello, Gaetano (ed.) - 2019

Persistent link: https://www.econbiz.de/10011987286

Introduction: Country of origin effect : looking back and moving forward

Cheah, Isaac; Phau, Ian; Aiello, Gaetano - In: Country of origin effect : looking back and moving forward, (pp. 1-2). 2019

Persistent link: https://www.econbiz.de/10012008484

The value of historical nostalgia for marketing management

Marchegiani, Christopher; Phau, Ian - In: Marketing Intelligence & Planning 29 (2011) 2, pp. 108-122

Purpose – This paper aims to examine the effect of three levels of historical nostalgia on respondents' cognitions, attitude towards the advert, attitude toward the brand, and purchase intention. Design/methodology/approach – A total of 292 respondents exposed to broadcast‐style...

Persistent link: https://www.econbiz.de/10014946251

How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption

Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123

Persistent link: https://www.econbiz.de/10003890723

Young consumers' evaluations of diffusion brands

Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224

Persistent link: https://www.econbiz.de/10003898956

To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits

Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 68-80

Persistent link: https://www.econbiz.de/10003915451

Consumers' willingness to knowingly purchase counterfeit products

Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Direct marketing : an international journal 3 (2009) 4, pp. 262-281

Persistent link: https://www.econbiz.de/10003935938

Young consumers' motives for using SMS and perceptions towards SMS advertising

Phau, Ian; Teah, Min - In: Direct marketing : an international journal 3 (2009) 2, pp. 97-108

Persistent link: https://www.econbiz.de/10003936993

Impact of gender on perceptual fit evaluation for prestige brands

Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367

Persistent link: https://www.econbiz.de/10003971189

"Bend it like Beckham" : the influence of sports celebrities on young adult consumers

Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young consumers : insight and ideas for responsible … 11 (2010) 1, pp. 36-46

Persistent link: https://www.econbiz.de/10003972239

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