Similar Search Results

Luxury brand attachment : Predictors, moderators and consequences

Shimul, Anwar Sadat; Phau, Ian - In: International journal of consumer studies 46 (2022) 6, pp. 2466-2487

Persistent link: https://www.econbiz.de/10013412519

Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance

Teah, Kevin; Sung, Billy; Phau, Ian - In: Journal of fashion marketing and management 27 (2023) 5, pp. 784-809

Persistent link: https://www.econbiz.de/10014430514

Luxury Brand Attachment : Predictors, Moderators and Consequences

Shimul, Anwar Sadat; Phau, Ian - 2022

While there is ample evidence that consumer attachment varies across luxury and non-luxury brands, there is a lack of research in understanding the predictors, moderators and consequences of luxury brand attachment. This paper aims to develop and test a research model for luxury brand attachment...

Persistent link: https://www.econbiz.de/10014085277

Luxury brand strategies and customer experiences : contributions to theory and practice

Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752

Persistent link: https://www.econbiz.de/10011597488

Wine tourist engagement with the winescape : scale development and validation

Thomas, Ben; Quintal, Vanessa Ann; Phau, Ian - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 5, pp. 793-828

Persistent link: https://www.econbiz.de/10011912763

Young consumers' evaluations of diffusion brands

Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224

Persistent link: https://www.econbiz.de/10003898956

Impact of gender on perceptual fit evaluation for prestige brands

Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367

Persistent link: https://www.econbiz.de/10003971189

The role of movie images and its impact on destination choice

Quintal, Vanessa; Phau, Ian - In: Tourism review : the official journal of the AIEST 70 (2015) 2, pp. 97-115

Persistent link: https://www.econbiz.de/10011400748

"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear

Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10009732062

Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products

Cheah, Isaac; Phau, Ian; Kea, Garick; Huang, Yu-An - In: Journal of retailing and consumer services 30 (2016), pp. 184-192

Persistent link: https://www.econbiz.de/10011473189

A service of the

zbw