//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phau, Ian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Subproblem decomposition : an...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
100
Konsumentenverhalten
83
Brand management
33
Markenführung
32
Luxury goods
31
Luxusgüter
31
Brand image
28
Markenimage
28
Australia
23
Brand
21
Markenartikel
21
Australien
14
Emotion
12
Designation of origin
8
Herkunftsbezeichnung
8
Product counterfeiting
8
Produktpiraterie
8
Advertising
7
Advertising effects
7
Beziehungsmarketing
7
Relationship marketing
7
Werbewirkung
7
Brand extension
6
Markentransfer
6
Fashion
5
Holiday behaviour
5
Jugendliche
5
Luxury brands
5
Urlaubsverhalten
5
Werbung
5
Youth
5
Attitude
4
Attitudes
4
Customer satisfaction
4
Mode
4
Perceived risk
4
Perception
4
Social status
4
Sozialer Status
4
Tourism
4
more ...
less ...
Online availability
All
Undetermined
54
Free
12
Type of publication
All
Article
93
Book / Working Paper
7
Journal
1
Type of publication (narrower categories)
All
Article in journal
73
Aufsatz in Zeitschrift
73
research-article
17
Aufsatz im Buch
3
Book section
3
Reprint
1
Language
All
English
100
Undetermined
1
Author
All
Phau, Ian
Belk, Russell W.
119
Han, Heesup
119
Huber, Frank
113
Herrmann, Andreas
111
Herstatt, Cornelius
111
Mattila, Anna S.
106
Grunert, Klaus G.
103
Bauer, Hans H.
95
Sheth, Jagdish N.
95
Gierl, Heribert
91
Wiedmann, Klaus-Peter
91
Lusk, Jayson L.
86
Homburg, Christian
83
Foxall, Gordon R.
82
Khare, Arpita
79
Malhotra, Naresh K.
77
Bagozzi, Richard P.
76
Usman, Osly
76
Grewal, Dhruv
71
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Agarwal, Sumit
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Laroche, Michel
66
Stavins, Joanna
66
Pelsmacker, Patrick de
64
Verhoef, Peter C.
64
Kapferer, Clodwig
63
Wansink, Brian
63
Franses, Philip Hans
62
Walsh, Gianfranco
62
Bruwer, Johan
61
Diamantopoulos, Adamantios
60
Paul, Justin
60
Chintagunta, Pradeep K.
58
Ko, Eunju
58
Kumar, V.
58
Rajagopal
58
more ...
less ...
Published in...
All
Marketing Intelligence & Planning
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
European Journal of Marketing
1
International Journal of Wine Business Research
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of International Education in Business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
83
Other ZBW resources
17
BASE
1
Showing
1
-
10
of
101
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
5
To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10003915451
Saved in:
6
Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
Saved in:
7
Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
Saved in:
8
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
9
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
10
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->