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~person:"Phau, Ian"
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Consumer behaviour
83
Konsumentenverhalten
83
Brand management
33
Markenführung
33
Luxury goods
32
Luxusgüter
32
Brand image
29
Markenimage
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27
Australien
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English
94
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Phau, Ian
Wooden, Mark
265
Cobb-Clark, Deborah A.
234
Miller, Paul W.
212
Leigh, Andrew
186
Creedy, John
159
Anderson, Kym
155
Saunders, Peter
151
Burgess, John
143
Dixon, Peter B.
138
Harding, Ann
137
Faff, Robert W.
131
Valadkhani, Abbas
122
Webster, Elizabeth
120
Borland, Jeff
117
Chapman, Bruce James
115
Han, Heesup
115
Belk, Russell W.
113
Clements, Kenneth W.
107
Karunaratne, Neil Dias
104
Worthington, Andrew Charles
104
Grunert, Klaus G.
100
Wilkins, Roger
99
Dollery, Brian
98
Freebairn, John William
98
Tisdell, Clement A.
98
Kalb, Guyonne
97
Mattila, Anna S.
97
Chiswick, Barry R.
96
Hunter, Boyd H.
95
Ramsay, Ian
95
Bauer, Hans H.
90
Smyth, Russell
90
Allen, David E.
89
Huber, Frank
88
Siminski, Peter
88
Breunig, Robert
87
Lim, Guay C.
85
Lusk, Jayson L.
85
Commission, Productivity
80
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Marketing intelligence & planning
9
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Journal of business research : JBR
5
Journal of international consumer marketing
5
Australasian marketing journal
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Direct marketing : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
European journal of marketing : EJM
2
Journal of vacation marketing : an international journal
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
2
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
3
Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa
;
Thomas, Ben
;
Phau, Ian
;
Soldat, Zorana
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
Saved in:
4
Wine tourist engagement with the winescape : scale development and validation
Thomas, Ben
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
5
,
pp. 793-828
Persistent link: https://www.econbiz.de/10011912763
Saved in:
5
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
6
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
7
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss
Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
8
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
9
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
10
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
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