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~person:"Phau, Ian"
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Consumer behaviour
83
Konsumentenverhalten
83
Brand management
36
Markenführung
36
Luxury goods
34
Luxusgüter
34
Brand image
33
Markenimage
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Brand
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Markenartikel
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Australia
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Australien
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English
95
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Phau, Ian
Sutter, Matthias
232
Clark, Andrew E.
194
Oswald, Andrew J.
190
Stutzer, Alois
180
Esch, Franz-Rudolf
168
Burmann, Christoph
161
Salvanes, Kjell G.
155
Frey, Bruno S.
152
Huber, Frank
151
Heckman, James J.
143
Blanchflower, David G.
135
Powdthavee, Nattavudh
134
Han, Heesup
131
Wagner, Gert G.
126
Bauer, Hans H.
125
Belk, Russell W.
119
Currie, Janet
118
Currie, Janet M.
114
Welsch, Heinz
114
Devereux, Paul J.
112
Black, Sandra E.
110
Kaestner, Robert
109
Tekin, Erdal
109
Herrmann, Andreas
107
Wiedmann, Klaus-Peter
106
Grunert, Klaus G.
104
Grossman, Michael
102
Knabe, Andreas
100
Mattila, Anna S.
99
Baumgarth, Carsten
97
Becchetti, Leonardo
96
Bruhn, Manfred
96
Chen, Xi
95
Gierl, Heribert
95
Falk, Armin
92
Wolfers, Justin
91
Bjørnskov, Christian
90
Glätzle-Rützler, Daniela
90
Melewar, T. C.
90
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Journal of fashion marketing and management
9
Marketing intelligence & planning
8
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Country of origin effect : looking back and moving forward
3
Journal of retailing and consumer services
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Services marketing quarterly
1
The journal of services marketing
1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
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1
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
4
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
5
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
6
Brand
prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
7
Idol attachment and human
brand
loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
8
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
9
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
10
Is HUGO still the BOSS? : investigating the reciprocal effects of
brand
extensions on
brand
personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
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