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~person:"Phau, Ian"
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Consumer behaviour
83
Konsumentenverhalten
83
Brand management
32
Markenführung
32
Luxury goods
31
Luxusgüter
31
Brand image
28
Markenimage
28
Brand
21
Markenartikel
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Australia
15
Australien
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Emotion
13
Product counterfeiting
9
Produktpiraterie
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Advertising effects
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Designation of origin
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Herkunftsbezeichnung
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Werbewirkung
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Beziehungsmarketing
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Relationship marketing
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Brand extension
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Markentransfer
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Advertising
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Holiday behaviour
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Jugendliche
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Luxury brands
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Urlaubsverhalten
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Werbung
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Youth
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Attitude
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Copyright infringement
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Fashion
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Hotel industry
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Hotellerie
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English
88
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Phau, Ian
Press, World Trade
173
Han, Heesup
117
Belk, Russell W.
114
Bauer, Hans H.
112
Goldfarb, Avi
105
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
99
Wiedmann, Klaus-Peter
96
Dwivedi, Yogesh Kumar
94
Peitz, Martin
91
Wirtz, Bernd W.
91
Herrmann, Andreas
85
Lusk, Jayson L.
85
Gierl, Heribert
84
Hess, Thomas
82
Greenstein, Shane M.
80
Sheth, Jagdish N.
80
Usman, Osly
79
Grewal, Dhruv
76
Loureiro, Sandra Maria Correia
76
Skiera, Bernd
75
Foxall, Gordon R.
72
Walsh, Gianfranco
72
Khare, Arpita
71
Agarwal, Sumit
70
Septianto, Felix
69
Waldfogel, Joel
69
Spann, Martin
68
Bagozzi, Richard P.
67
Ghose, Anindya
67
Nayga, Rodolfo M.
67
Whinston, Andrew B.
67
Paul, Justin
66
Pelsmacker, Patrick de
66
Fritz, Wolfgang
65
Stavins, Joanna
65
Tucker, Catherine
65
Verhoef, Peter C.
65
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Marketing intelligence & planning
9
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Services marketing quarterly
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
2
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
3
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
4
Religiosity and digital piracy : an empirical examination
Casidy, Riza
;
Phau, Ian
;
Lwin, Michael
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
Saved in:
5
Digital piracy
Phau, Ian
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671854
Saved in:
6
Destination image and choice intention of university student travellers to Mauritius
Phau, Ian
;
Shanka, Tekle
;
Dhayan, Neema
- In:
International journal of contemporary hospitality management
22
(
2010
)
5
,
pp. 758-764
Persistent link: https://www.econbiz.de/10008651295
Saved in:
7
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
8
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
9
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
10
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
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