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Expatriates' nostalgic brand r...
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Consumer behaviour
83
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83
Brand management
36
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Luxury goods
34
Luxusgüter
34
Brand image
29
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Australien
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Phau, Ian
Bruhn, Manfred
192
Huber, Frank
168
Esch, Franz-Rudolf
157
Homburg, Christian
148
Bauer, Hans H.
144
Burmann, Christoph
143
Herrmann, Andreas
129
Han, Heesup
128
Wiedmann, Klaus-Peter
121
Belk, Russell W.
117
Mattila, Anna S.
107
Sheth, Jagdish N.
105
Grunert, Klaus G.
100
Kumar, V.
98
Meffert, Heribert
98
Baumgarth, Carsten
97
Verhoef, Peter C.
93
Gierl, Heribert
92
Melewar, T. C.
86
Lusk, Jayson L.
85
Ahlert, Dieter
82
Grewal, Dhruv
82
Loureiro, Sandra Maria Correia
77
Usman, Osly
77
Khare, Arpita
76
Tomczak, Torsten
75
Foxall, Gordon R.
74
Keller, Kevin Lane
73
Dwivedi, Yogesh Kumar
72
Bagozzi, Richard P.
71
Thaichon, Park
71
Septianto, Felix
70
Walsh, Gianfranco
70
Paul, Justin
69
Swoboda, Bernhard
69
Hollebeek, Linda D.
68
Sattler, Henrik
68
Wansink, Brian
68
Nayga, Rodolfo M.
67
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Journal of fashion marketing and management
9
Marketing intelligence & planning
8
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of international consumer marketing
5
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
European journal of marketing : EJM
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Journal of vacation marketing : an international journal
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
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Asia-Pacific journal of business administration
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Brand management ; Vol. 4
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
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Journal of business ethics : JOBE
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Journal of consumer behaviour
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
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Journal of vacation marketing
1
The journal of services marketing
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
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1
Idol attachment and human
brand
loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
2
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
3
The role of
brand
self-congruence,
brand
love and
brand
attachment on
brand
advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
5
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
6
Brand
prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
7
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
8
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
9
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
10
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
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