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Country of origin effect : looking back and moving forward

Cheah, Isaac (ed.); Phau, Ian (ed.); Aiello, Gaetano (ed.) - 2019

Persistent link: https://www.econbiz.de/10011987286

Introduction: Country of origin effect : looking back and moving forward

Cheah, Isaac; Phau, Ian; Aiello, Gaetano - In: Country of origin effect : looking back and moving forward, (pp. 1-2). 2019

Persistent link: https://www.econbiz.de/10012008484

Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products

Nai, Israel; Cheah, Isaac; Phau, Ian - In: Country of origin effect : looking back and moving forward, (pp. 128-148). 2019

Persistent link: https://www.econbiz.de/10012008503

Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products

Nai, Israel; Cheah, Isaac; Phau, Ian - In: Journal of promotion management : JPM 24 (2018) 3, pp. 420-440

Persistent link: https://www.econbiz.de/10011875435

The role of movie images and its impact on destination choice

Quintal, Vanessa; Phau, Ian - In: Tourism review : the official journal of the AIEST 70 (2015) 2, pp. 97-115

Persistent link: https://www.econbiz.de/10011400748

"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear

Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10009732062

The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies : Materialism - A Literature Review

Trinh, Viet Dung; Phau, Ian - 2013

Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. As such, this paper sought to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands - materialism. An extensive and critical literature review was...

Persistent link: https://www.econbiz.de/10014161806