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Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang; Garrett, Tony C.; Phau, Ian; Zheng, Bing - In: Journal of business research : JBR 117 (2020), pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
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Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke; Phau, Ian; Teah, Min - In: The journal of brand management : an international journal 23 (2016) 6, pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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Comparing student loyalty behavioural intentions across multi entry mode deliveries : an Australian perspective
Quintal, Vanessa; Phau, Ian - In: Australasian marketing journal 24 (2016) 3, pp. 187-197
Persistent link: https://www.econbiz.de/10011596768
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac; Zainol, Zahirah; Phau, Ian - In: Journal of business research : JBR 69 (2016) 12, pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Country of origin effect : looking back and moving forward, (pp. 84-105). 2019
Persistent link: https://www.econbiz.de/10012008497
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Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel; Cheah, Isaac; Phau, Ian - In: Country of origin effect : looking back and moving forward, (pp. 128-148). 2019
Persistent link: https://www.econbiz.de/10012008503
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Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
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Wine tourist engagement with the winescape : scale development and validation
Thomas, Ben; Quintal, Vanessa Ann; Phau, Ian - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 5, pp. 793-828
Persistent link: https://www.econbiz.de/10011912763
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Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Journal of promotion management : JPM 24 (2018) 3, pp. 376-397
Persistent link: https://www.econbiz.de/10011875430