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~person:"Phau, Ian"
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New Food Marketing : Trends &...
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Consumer behaviour
83
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Brand management
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Luxury goods
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Luxusgüter
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Brand image
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Australien
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scale development
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Phau, Ian
Meffert, Heribert
229
Kotler, Philip
226
Bruhn, Manfred
205
Bauer, Hans H.
132
Huber, Frank
132
Pepels, Werner
132
Wiedmann, Klaus-Peter
132
Han, Heesup
119
Belk, Russell W.
117
Lusk, Jayson L.
116
Sheth, Jagdish N.
112
Grunert, Klaus G.
104
Kaiser, Harry M.
104
Herrmann, Andreas
100
Wansink, Brian
100
Mattila, Anna S.
99
Homburg, Christian
97
Irwin, Scott H.
96
Nayga, Rodolfo M.
95
Gierl, Heribert
93
Grewal, Dhruv
90
Spiller, Achim
84
Fritz, Wolfgang
80
Bagozzi, Richard P.
77
Chandon, Pierre
76
Usman, Osly
76
Dwivedi, Yogesh Kumar
74
Foxall, Gordon R.
74
Khare, Arpita
71
Tomczak, Torsten
71
Belz, Christian
69
Kirchgeorg, Manfred
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Rajagopal
67
Verhoef, Peter C.
67
Pelsmacker, Patrick de
65
Walsh, Gianfranco
65
Franses, Philip Hans
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Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Country of origin effect : looking back and moving forward
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
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International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
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Journal of consumer behaviour
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
1
Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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Journal of travel and tourism marketing
1
Journal of vacation marketing
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Journal of vacation marketing : an international journal
1
The journal of services marketing
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
2
Country of origin effect : looking back and moving forward
Cheah, Isaac
(
ed.
);
Phau, Ian
(
ed.
);
Aiello, Gaetano
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011987286
Saved in:
3
Introduction: Country of origin effect : looking back and moving forward
Cheah, Isaac
;
Phau, Ian
;
Aiello, Gaetano
- In:
Country of origin effect : looking back and moving forward
,
(pp. 1-2)
.
2019
Persistent link: https://www.econbiz.de/10012008484
Saved in:
4
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
5
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
6
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
7
Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac
;
Phau, Ian
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
Saved in:
8
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
9
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
10
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
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