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~person:"Phau, Ian"
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Consumer behaviour
40
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40
Brand management
36
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36
Luxury goods
24
Luxusgüter
24
Brand image
23
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Phau, Ian
Bruhn, Manfred
171
Burmann, Christoph
138
Esch, Franz-Rudolf
135
Homburg, Christian
123
Huber, Frank
119
Bauer, Hans H.
100
Baumgarth, Carsten
94
Kumar, V.
94
Melewar, T. C.
84
Meffert, Heribert
81
Wiedmann, Klaus-Peter
81
Herrmann, Andreas
76
Kreutzer, Ralf T.
73
Verhoef, Peter C.
73
Han, Heesup
68
Ahlert, Dieter
64
Bang, Nguyen
62
Ko, Eunju
62
Tomczak, Torsten
62
Keller, Kevin Lane
61
Hollebeek, Linda D.
58
Loureiro, Sandra Maria Correia
57
Dwivedi, Yogesh Kumar
56
Vrontis, Demetris
56
Walsh, Gianfranco
56
Choi, Tsan-Ming
54
Pitt, Leyland F.
54
Piller, Frank T.
53
Swoboda, Bernhard
52
Thaichon, Park
52
Foroudi, Pantea
50
De Chernatony, Leslie
49
Stauss, Bernd
49
Palmatier, Robert W.
48
Skiera, Bernd
48
Wirtz, Bernd W.
48
Mattila, Anna S.
47
Fournier, Susan
46
Krafft, Manfred
46
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Journal of business research : JBR
6
Journal of fashion marketing and management
6
Marketing intelligence & planning
4
Australasian marketing journal
3
Journal of international consumer marketing
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of vacation marketing : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
International journal of consumer studies
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Services marketing quarterly
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Strategic change
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ECONIS (ZBW)
49
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1
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1
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
2
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
5
Brand image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
6
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
7
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
8
Consumer advocacy for luxury brands
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
Saved in:
9
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
10
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
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