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~person:"Phau, Ian"
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Consumer behaviour
39
Konsumentenverhalten
39
Brand management
36
Markenführung
36
Brand image
33
Markenimage
32
Luxury goods
24
Luxusgüter
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7
Australien
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Brand extension
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luxury branding
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Destinationsmanagement
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Phau, Ian
Burmann, Christoph
153
Esch, Franz-Rudolf
147
Nijkamp, Peter
134
Glaeser, Edward L.
100
Baumgarth, Carsten
92
Huber, Frank
79
Melewar, T. C.
78
Meffert, Heribert
67
Keller, Kevin Lane
66
Bruhn, Manfred
55
Ahlert, Dieter
50
Bauer, Hans H.
49
Tomczak, Torsten
47
De Chernatony, Leslie
46
Wiedmann, Klaus-Peter
46
Balmer, John M. T.
45
Bang, Nguyen
43
Sattler, Henrik
43
Loureiro, Sandra Maria Correia
41
Merrilees, Bill
40
Batabyal, Amitrajeet A.
38
Foroudi, Pantea
38
Schmidt, Holger J.
38
Völckner, Franziska
36
Romaniuk, Jenni
35
Fournier, Susan
34
Ind, Nicholas
33
Ko, Eunju
33
Kourtit, Karima
33
Strebinger, Andreas
33
Christodoulides, George
32
Diamantopoulos, Adamantios
32
Uggla, Henrik
32
Gupta, Suraksha
31
Kernstock, Joachim
31
Guzman, Francisco
30
Henderson, J. Vernon
30
Herrmann, Andreas
30
Kahn, Matthew E.
30
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Journal of fashion marketing and management
6
Journal of business research : JBR
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
Country of origin effect : looking back and moving forward
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of vacation marketing : an international journal
1
Strategic change
1
The journal of consumer marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism review : the official journal of the AIEST
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
47
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1
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
2
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
3
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
4
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
5
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
6
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
7
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
8
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
9
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
10
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
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