//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phau, Ian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mobilities of toponymic place...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
36
Markenführung
36
Consumer behaviour
32
Konsumentenverhalten
32
Luxury goods
23
Luxusgüter
23
Brand image
22
Markenimage
22
Brand
20
Markenartikel
20
Australia
5
Australien
5
Brand extension
4
Emotion
4
Fashion
4
Markentransfer
4
Mode
4
Beziehungsmarketing
3
Relationship marketing
3
luxury branding
3
Brand equity
2
Brand love
2
Brand loyalty
2
Brand personality
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Gesellschaft
2
Ingredient branding
2
Luxury brand
2
Luxury brand attachment
2
Luxury brands
2
Measurement
2
Messung
2
Perception
2
Rules of origin
2
Scale development
2
Social status
2
Society
2
Sozialer Status
2
Ursprungsregeln
2
more ...
less ...
Online availability
All
Undetermined
17
Free
6
Type of publication
All
Article
30
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Reprint
1
more ...
less ...
Language
All
English
36
Author
All
Phau, Ian
Esch, Franz-Rudolf
129
Burmann, Christoph
126
Baumgarth, Carsten
90
Melewar, T. C.
76
Meffert, Heribert
66
Huber, Frank
59
Keller, Kevin Lane
59
Nikitenko, Petr Georgievič
56
Bruhn, Manfred
55
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
45
Tomczak, Torsten
42
Bang, Nguyen
40
Foroudi, Pantea
39
Gusakov, Vladimir Grigorʹevič
39
Merrilees, Bill
38
Loureiro, Sandra Maria Correia
37
Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
36
Šimov, V. N.
34
Fournier, Susan
33
Ind, Nicholas
33
Mjasnikovič, M. U.
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Christodoulides, George
29
Gupta, Suraksha
29
Guzman, Francisco
28
Ko, Eunju
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Langner, Tobias
26
Völckner, Franziska
26
Aaker, David A.
25
more ...
less ...
Published in...
All
Journal of business research : JBR
5
Journal of fashion marketing and management
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Strategic change
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
2
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
3
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
4
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
5
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
6
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
7
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
8
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
9
Introduction to the Special section: The mystique of luxury brands
Phau, Ian
;
Phan, Michel
;
Lwin, Michael
- In:
Journal of business research : JBR
81
(
2017
),
pp. 155
Persistent link: https://www.econbiz.de/10011771650
Saved in:
10
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->