//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Piercy, Nigel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Podcasts als Kommunikationsins...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
28
Marketing management
25
Marketing
12
Strategisches Management
12
Strategic management
9
Marketingstrategie
5
Selling
4
Verkauf
4
Positionierung <Marketing>
3
Theorie
3
Theory
3
Wettbewerbsstrategie
3
Competitive strategy
2
Customer value
2
Großbritannien
2
Kundenwert
2
Organisatorischer Wandel
2
Organizational change
2
United Kingdom
2
Unternehmensentwicklung
2
Beziehungsmarketing
1
Business cycle
1
Competitive advantage
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Economic growth
1
Firm performance
1
Globalisierung
1
Globalization
1
Institutional change
1
Institutioneller Wandel
1
Integriertes Management
1
International marketing
1
Internationales Marketing
1
Konjunktur
1
Lehrbuch
1
Lieferantenmanagement
1
Market research
1
Market structure
1
Marketing Management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
19
Article
10
Type of publication (narrower categories)
All
Lehrbuch
9
Textbook
8
Article in journal
6
Aufsatz in Zeitschrift
6
Case study
5
Fallstudie
5
Aufsatz im Buch
3
Book section
3
Reprint
3
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Ratgeber
1
review-article
1
more ...
less ...
Language
All
English
26
German
2
Undetermined
1
Author
All
Piercy, Nigel
Kotler, Philip
123
Bruhn, Manfred
115
Homburg, Christian
81
Meffert, Heribert
75
Pepels, Werner
58
Keller, Kevin Lane
45
Vrontis, Demetris
45
Bauer, Hans H.
43
Sheth, Jagdish N.
43
Kirchgeorg, Manfred
42
Kumar, V.
42
Tomczak, Torsten
42
Wiedmann, Klaus-Peter
41
Kreutzer, Ralf T.
40
Burmann, Christoph
38
Dwivedi, Yogesh Kumar
38
Kitchen, Philip J.
38
Backhaus, Klaus
37
Esch, Franz-Rudolf
36
Kuchler, Theresa
35
Pitt, Leyland F.
35
Stroebel, Johannes
35
Kleinaltenkamp, Michael
34
Albers, Sönke
33
Ozuem, Wilson
33
Qiu, Liangfei
31
Fantapié Altobelli, Claudia
30
Füller, Johann
30
Martínez-López, Francisco J.
30
Bailey, Michael
29
Hinson, Robert
29
Melewar, T. C.
29
Whinston, Andrew B.
29
Belz, Christian
28
Huber, Frank
28
Loureiro, Sandra Maria Correia
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
more ...
less ...
Institution
All
Pearson Studium
2
Published in...
All
McGraw-Hill/Irwin series in marketing
2
The marketing review
2
Always learning
1
Chartered Institute of Marketing series
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Marketing Intelligence & Planning
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing strategy processes and tools
1
McGraw-Hill
1
Routledge library editions / Marketing
1
Small business exporting: adoption of innovation
1
Strategic sales and strategic marketing
1
The journal of personal selling & sales management : JPSSM
1
wi - Wirtschaft
1
wi / wirtschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
3
Other ZBW resources
1
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The strategic sales organization - is sales the new marketing?
Piercy, Nigel
;
Lane, Nikala
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
3
,
pp. 6-11
Persistent link: https://www.econbiz.de/10003719222
Saved in:
2
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
Saved in:
3
Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
Piercy, Nigel
;
Morgan, Neil A.
-
2009
Persistent link: https://www.econbiz.de/10003836026
Saved in:
4
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 307-322
Persistent link: https://www.econbiz.de/10003887654
Saved in:
5
Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel
;
Lane, Nikala
- In:
The marketing review
9
(
2009
)
4
,
pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
Saved in:
6
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
7
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
Saved in:
8
Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
The marketing review
10
(
2010
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
Saved in:
9
Marketing strategy & competitive positioning
Hooley, Graham J.
;
Piercy, Nigel
;
Nicoulaud, Brigitte M.
-
2012
-
5th ed.
Persistent link: https://www.econbiz.de/10009261271
Saved in:
10
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2013
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->