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The strategic sales organization - is sales the new marketing?
Piercy, Nigel; Lane, Nikala - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 3, pp. 6-11
Persistent link: https://www.econbiz.de/10003719222
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Export strategy : key markets vs market spreading
Piercy, Nigel - 2009
Persistent link: https://www.econbiz.de/10003833598
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Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
Piercy, Nigel; Morgan, Neil A. - 2009
Persistent link: https://www.econbiz.de/10003836026
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Strategizing the sales organization
Lane, Nikala; Piercy, Nigel - In: Journal of strategic marketing 17 (2009) 3/4, pp. 307-322
Persistent link: https://www.econbiz.de/10003887654
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Corporate social responsibility : impacts on strategic marketing and customer value
Piercy, Nigel; Lane, Nikala - In: The marketing review 9 (2009) 4, pp. 335-360
Persistent link: https://www.econbiz.de/10003916461
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Strategizing the sales organization
Lane, Nikala; Piercy, Nigel - In: Strategic sales and strategic marketing, (pp. 119-134). 2011
Persistent link: https://www.econbiz.de/10008798053
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2009 - 9. ed.
Persistent link: https://www.econbiz.de/10003591275
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Marketing out of the recession : recovery is coming, but things will never be the same again
Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: The marketing review 10 (2010) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10003963377
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Marketing strategy & competitive positioning
Hooley, Graham J.; Piercy, Nigel; Nicoulaud, Brigitte M. - 2012 - 5th ed.
Persistent link: https://www.econbiz.de/10009261271
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038