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Entrepreneurial marketing and hybrid entrepreneurship : the case of JM Reid Bamboo Rods

Ferreira, Caitlin C.; Ferguson, Sarah Lord; Pitt, Leyland F. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 867-885

Persistent link: https://www.econbiz.de/10012178447

Assessing brand equity in the luxury wine market by exploiting tastemaker scores

Blair, Amanda J.; Atanasova, Christina; Pitt, Leyland F.; … - In: The journal of product & brand management 26 (2017) 5, pp. 447-452

Persistent link: https://www.econbiz.de/10011778291

The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis

Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275

Persistent link: https://www.econbiz.de/10012285184

Seeking funding in order to sell : crowdfunding as a marketing tool

Brown, Terrence E.; Boon, Edward; Pitt, Leyland F. - In: Business horizons 60 (2017) 2, pp. 189-195

Persistent link: https://www.econbiz.de/10011653644

Brands, truthiness and post-fact : managing brands in a post-rational world

Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of macromarketing : examining the interactions … 38 (2018) 2, pp. 218-227

Persistent link: https://www.econbiz.de/10011883845

Pharmaceutical promotion tools : their relative importance

Pitt, Leyland F. - In: European journal of marketing : EJM 22 (1988) 5, pp. 7-14

Persistent link: https://www.econbiz.de/10001049948

CGIP : managing consumer generated intellectual property

Berthon, Pierre R.; Pitt, Leyland F.; Kietzmann, Jan; … - In: California management review 57 (2014/15) 4, pp. 43-62

Persistent link: https://www.econbiz.de/10011373939

Types of mindfulness in an age of digital distraction

Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 62 (2019) 2, pp. 131-137

Persistent link: https://www.econbiz.de/10011995678

The secrets of secret societies : the case of wine

Hall, Daniel; Pitt, Leyland F.; Wallstrom, Asa - In: Business horizons 58 (2015) 6, pp. 651-658

Persistent link: https://www.econbiz.de/10011392843

Special issue of the journal of strategic marketing "the state of theory in strategic marketing research - reviews and prospects"

Pitt, Leyland F.; Treen, Emily - In: Journal of strategic marketing 27 (2019) 2, pp. 97-99

Persistent link: https://www.econbiz.de/10012202446