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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

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Advances in national brand and private label marketing : Sixth International Conference, 2019

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2019

"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

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Do digital displays enhance sales? : role of retail format and message content

Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131

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Influence of brand name in variety seeking behaviour of consumers: an empirical analysis

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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues

Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013

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How in-store retail and service atmosphere create customer engagement

Schweiger, Elisa B.; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Handbook of research on customer engagement, (pp. 126-163). 2019

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The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience

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Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings

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From customer experience to human experience : uses of systematized and non-systematized knowledge

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Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives

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