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~person:"Rajagopal"
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Consumer behaviour
51
Konsumentenverhalten
50
Mexico
24
Mexiko
22
Einzelhandel
12
Retail trade
12
Brand management
9
Markenführung
9
Brand image
8
Markenimage
8
Sales promotion
7
Verkaufsförderung
7
consumer behaviour
7
Brand
6
Markenartikel
6
Marketing management
6
Marketingmanagement
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Cognition
5
Customer value
5
Emotion
5
Kognition
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retailing
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Beziehungsmarketing
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Erneuerbare Energie
3
Innovation
3
Kundenwert
3
Online retailing
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Online-Handel
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Relationship marketing
3
Renewable energy
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brand value
3
consumer behavior
3
consumer knowledge
3
purchase intention
3
Decision
2
Demand
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Entscheidung
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Fashion
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Accompanied by computer file
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English
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Rajagopal
Han, Heesup
127
Gierl, Heribert
122
Belk, Russell W.
121
Phau, Ian
116
Mattila, Anna S.
112
Bauer, Hans H.
107
Grunert, Klaus G.
106
Pelsmacker, Patrick de
105
Huber, Frank
99
Kaiser, Harry M.
98
Lusk, Jayson L.
86
Foxall, Gordon R.
84
Herrmann, Andreas
84
Eisend, Martin
83
Sheth, Jagdish N.
81
Wiedmann, Klaus-Peter
81
Khare, Arpita
79
Grewal, Dhruv
78
Dwivedi, Yogesh Kumar
76
Usman, Osly
76
Septianto, Felix
75
Loureiro, Sandra Maria Correia
72
Anderson, Simon P.
71
Nayga, Rodolfo M.
71
Ko, Eunju
70
Wansink, Brian
69
Agarwal, Sumit
68
Bagozzi, Richard P.
68
Chintagunta, Pradeep K.
68
Laroche, Michel
68
Paul, Justin
68
Stavins, Joanna
67
Jang, Soocheong
62
Walsh, Gianfranco
62
Bruwer, Johan
61
Gröppel-Klein, Andrea
61
Verhoef, Peter C.
61
Esch, Franz-Rudolf
60
Choi, Tsan-Ming
57
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
EconWPA
2
IGI Global
1
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International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Marketing Working Papers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Microeconomics
2
Premier reference source
2
Springer eBook Collection
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
50
RePEc
7
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1
Brand competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
"Seeing is experiencing" : impact of showcasing
fashion
merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
3
Cognitive associations between
advertising
and brand response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
4
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
5
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
6
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
7
Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
8
Consumer response and cyclicality in new products management
Rajagopal
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003726297
Saved in:
9
New product introduction and seasonality effect in food products retailing
Rajagopal
- In:
Journal of food products marketing
14
(
2008
)
4
,
pp. 54-75
Persistent link: https://www.econbiz.de/10003775497
Saved in:
10
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
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