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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Consumption of organic food products in Latin America : role of knowledge and emotions among women consumers

Rajagopal - In: International journal of business innovation and … 26 (2021) 4, pp. 406-423

Persistent link: https://www.econbiz.de/10012798588

Effect on stakeholders' perception of CSR : analysis of information dynamics through social media

López-Fernández, Andrée Marie; Rajagopal - In: International journal of business competition and … 4 (2015) 1/2, pp. 24-43

Persistent link: https://www.econbiz.de/10011518441

Editorial: embedding social media into leisure and toruism marketing strategies

Rajagopal - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 173-175

Persistent link: https://www.econbiz.de/10011541314

Editorial: social networks as driver of tourism marketing

Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012/13) 3, pp. 199-200

Persistent link: https://www.econbiz.de/10009742035

Challenges among women entrepreneuers in Mexico

Rajagopal - In: International journal of entrepreneurship and small business 15 (2012) 3, pp. 389-395

Persistent link: https://www.econbiz.de/10009514010

Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10012509425

Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343

Persistent link: https://www.econbiz.de/10011840440

Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569