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The effects of corporate reputation perceptions of the general public on shareholder value
Raithel, Sascha; Schwaiger, Manfred - In: Strategic management journal 36 (2015) 6, pp. 945-956
Persistent link: https://www.econbiz.de/10011343579
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Drivers of corporate reputation and its differential impact on customer loyalty
Schwaiger, Manfred; Witmaier, Alexander; Morath, Tobias; … - In: Marketing : ZFP ; journal of research and management 43 (2021) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10013168102
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Not one and the same : published opinion as a poor predictor of public opinion
Morath, Tobias; Schwaiger, Manfred; Mahler, Kristina - In: Marketing : ZFP ; journal of research and management 44 (2022) 2, pp. 3-23
Persistent link: https://www.econbiz.de/10013365245
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Unternehmensreputation: Treiber der Kundenbindung auch bei mittelständischen EVUs : Ergebnisse einer innovativen Studie der WVV
Schwaiger, Manfred; Zinnbauer, Markus - In: Zeitschrift für Energiewirtschaft : ZfE 27 (2003) 4, pp. 275-280
Persistent link: https://www.econbiz.de/10001857749
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Corporate reputation : disentangling the effects of financial performance
Eberl, Markus (contributor); Schwaiger, Manfred (contributor) - 2003
Persistent link: https://www.econbiz.de/10002124138
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Unternehmensreputation - Bestandsaufnahme und Messkonzepte
Schwaiger, Manfred; Cannon, Hugh M. - In: Jahrbuch der Absatz- und Verbrauchsforschung 50 (2004) 3, pp. 237-261
Persistent link: https://www.econbiz.de/10002401189
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Components and parameters of corporate reputation : an empirical study
Schwaiger, Manfred - In: Schmalenbach business review : sbr 56 (2004) 1, pp. 46-71
Persistent link: https://www.econbiz.de/10001874779
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Erfolgsfaktor Reputation : Steuerung eines immateriellen Werttreibers
Schwaiger, Manfred; Raithel, Sascha; Scharf, Sebastian M.; … - In: Controlling : Zeitschrift für erfolgsorientierte … 22 (2010) 2, pp. 89-95
Persistent link: https://www.econbiz.de/10003934451
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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Measuring the impact of corporate reputation on stakeholder behavior
Schwaiger, Manfred; Raithel, Sascha; Rinkenburger, Richard - In: Corporate reputation : managing opportunities and threats, (pp. 61-86). 2011
Persistent link: https://www.econbiz.de/10009011405