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Tourist shoppers' evaluation of retail service : a study of cross-border versus international outshoppers
Sharma, Piyush; Chen, Ivy S. N.; Luk, Sherriff T. K. - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 3, pp. 392-419
Persistent link: https://www.econbiz.de/10011900482
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Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Sharma, Piyush; Chen, Ivy S. N.; Luk, Sherriff T. K. - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 129-142
Persistent link: https://www.econbiz.de/10009545340
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Shopping motivation as a moderator in the retail service evaluation
Luk, Sherriff T. K.; Sharma, Piyush; Chen, Ivy S. N. - In: The journal of services marketing 27 (2013) 1, pp. 40-48
Persistent link: https://www.econbiz.de/10009723106
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Self-service technology in supermarkets : do frontline staff still matter?
Sharma, Piyush; Ueno, Akiko; Kingshott, Russel - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012433423
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Attribution of success and failure in intercultural service encounters : the moderating role of personal cultural orientations
Tam, Jackie L. M.; Sharma, Piyush; Kim, Namwoon - In: The journal of services marketing 30 (2016) 6, pp. 643-658
Persistent link: https://www.econbiz.de/10011635055
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Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Sharma, Piyush; Zhan, Wu - In: The journal of services marketing 29 (2015) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10011343392
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Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa; Gong, Taeshik; Sharma, Piyush; Chu, Candace - In: Journal of business research : JBR 150 (2022), pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
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Impact of store environment on impulse buying behavior
Mohan, Geetha; Sivakumaran, Bharadhwaj; Sharma, Piyush - In: European journal of marketing : EJM 47 (2013) 10, pp. 1711-1732
Persistent link: https://www.econbiz.de/10010201718
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Understanding consumer reactions to offshore outsourcing of customer services
Sharma, Piyush; Mathur, Rajiv; Dhawan, Abhinav - In: Contemporary research in e-branding, (pp. 228-240). 2009
Persistent link: https://www.econbiz.de/10003778220
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Role of personal cultural orientations in intercultural service encounters
Sharma, Piyush; Zhan, Wu; Su, Yong - In: The journal of services marketing 30 (2016) 2, pp. 223-237
Persistent link: https://www.econbiz.de/10011487075