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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N. - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul (ed.); Sheth, Jagdish N. (honouree) - 2021
Persistent link: https://www.econbiz.de/10012549163
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Multivariate methods for market and survey research
Sheth, Jagdish N. (contributor) - 1977
Persistent link: https://www.econbiz.de/10000329793
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The multivariate revolution in marketing research
Sheth, Jagdish N. - 2009
Persistent link: https://www.econbiz.de/10003794433
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth
Parvatiyar, Atul; Sisodia, Rajendra - 2019
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and...
Persistent link: https://www.econbiz.de/10013208279
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Marketing research
Green, Paul E.; Malhotra, Naresh K. - 2017
Persistent link: https://www.econbiz.de/10011634312