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Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.; Stafford, Marla Royne; Deitz, George - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
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Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne; Myers, Susan D.; Deitz, George; … - In: Journal of current issues and research in advertising : … 37 (2016) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne; Martinez, Jennifer; Oakley, Jared; … - In: Green advertising and the reluctant consumer, (pp. 77-94). 2014
Persistent link: https://www.econbiz.de/10010399381
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Special issue: Effective health messages in advertising
Stafford, Marla Royne (contributor) - 2015
Persistent link: https://www.econbiz.de/10011292335
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The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne; Pounders, Kathrynn - In: International journal of advertising : the review of … 40 (2021) 4, pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
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The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross; Stafford, Marla Royne; Sheinin, … - In: International journal of advertising : the review of … 40 (2021) 4, pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
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Health consciousness or familiarity with supplement advertising : what drives attitudes toward dietary supplements?
Willis, Erin; Stafford, Marla Royne - In: International journal of pharmaceutical and healthcare … 10 (2016) 2, pp. 130-147
Persistent link: https://www.econbiz.de/10011591719
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How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Stafford, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
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Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.; Stafford, Marla Royne - In: International journal of consumer studies 40 (2016) 5, pp. 610-617
Persistent link: https://www.econbiz.de/10011620143