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Thaichon, Park
Homburg, Christian
149
Bruhn, Manfred
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Kumar, V.
92
Kleinaltenkamp, Michael
86
Huber, Frank
66
Bauer, Hans H.
63
Svensson, Göran
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Güth, Werner
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Han, Heesup
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Verhoef, Peter C.
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Agnihotri, Raj
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Hollebeek, Linda D.
52
Herrmann, Andreas
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Palmatier, Robert W.
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Piller, Frank T.
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Guiso, Luigi
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Ockenfels, Axel
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Ahearne, Michael
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Backhaus, Klaus
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Henneberg, Stephan
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Gil Saura, Irene
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Bjørnskov, Christian
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Stauss, Bernd
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Wagner, Stephan M.
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Naudé, Peter
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Falk, Armin
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Smith, Alan D.
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Mattila, Anna S.
41
Sutter, Matthias
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Spiller, Achim
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Stock-Homburg, Ruth
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Sheth, Jagdish N.
39
Wieseke, Jan
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38
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Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Routledge advances in management and business studies
2
Australasian marketing journal
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Emerald insight
1
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ECONIS (ZBW)
38
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1
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
2
Revisiting the job performance-burnout relationship
Prentice, Catherine
;
Thaichon, Park
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 807-832
Persistent link: https://www.econbiz.de/10012176694
Saved in:
3
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
4
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
5
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
6
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
7
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
8
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
9
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
10
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
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