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~person:"Thaichon, Park"
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Consumer behaviour
43
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41
Relationship marketing
33
Beziehungsmarketing
32
Online retailing
11
Online-Handel
11
Internet marketing
10
Online-Marketing
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Social web
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Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Supplier relationship management
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Electronic Commerce
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relationship marketing
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Advertising effects
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Brand management
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Markenführung
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Service quality
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Betriebliche Wertschöpfung
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Dienstleistungsqualität
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Value creation
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Bibliometrics
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Bibliometrie
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Brand image
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Customer integration
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Kundenintegration
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research-article
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Thaichon, Park
Homburg, Christian
163
Bruhn, Manfred
142
Han, Heesup
132
Huber, Frank
126
Bauer, Hans H.
120
Belk, Russell W.
117
Herrmann, Andreas
115
Mattila, Anna S.
115
Sheth, Jagdish N.
106
Phau, Ian
103
Wiedmann, Klaus-Peter
103
Grunert, Klaus G.
101
Kumar, V.
98
Gierl, Heribert
90
Verhoef, Peter C.
87
Lusk, Jayson L.
85
Grewal, Dhruv
84
Spiller, Achim
84
Foxall, Gordon R.
83
Khare, Arpita
83
Usman, Osly
77
Dwivedi, Yogesh Kumar
75
Loureiro, Sandra Maria Correia
74
Woodside, Arch G.
73
Svensson, Göran
72
Walsh, Gianfranco
72
Bagozzi, Richard P.
69
Septianto, Felix
69
Hollebeek, Linda D.
68
Nayga, Rodolfo M.
68
Agarwal, Sumit
67
Laroche, Michel
67
Stavins, Joanna
66
Swoboda, Bernhard
66
Wansink, Brian
66
Bruwer, Johan
64
Paul, Justin
64
Jang, Soocheong
63
Sharma, Piyush
63
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Journal of retailing and consumer services
16
Asia Pacific journal of marketing and logistics
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Developing digital marketing : relationship perspectives
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Marketing intelligence & planning
2
Psychology & marketing
2
Routledge advances in management and business studies
2
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal
1
Emerald insight
1
International journal of consumer studies
1
Journal of Contemporary Issues in Business and Government
1
Journal of food products marketing
1
Journal of hospitality marketing & management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
70
Other ZBW resources
1
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1
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
2
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
3
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
5
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
6
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
7
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
8
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
9
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
10
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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