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~person:"Uggla, Henrik"
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Brand management
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Uggla, Henrik
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
90
Melewar, T. C.
73
Windsperger, Josef
73
Ahlert, Dieter
70
Meffert, Heribert
66
Lafontaine, Francine
65
Huber, Frank
59
Keller, Kevin Lane
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Alon, Ilan
57
Perrigot, Rozenn
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Bruhn, Manfred
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Cliquet, Gérard
50
Balmer, John M. T.
45
De Chernatony, Leslie
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Merrilees, Bill
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Tomczak, Torsten
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Bang, Nguyen
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Loureiro, Sandra Maria Correia
38
Phau, Ian
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Schmidt, Holger J.
37
Bauer, Hans H.
36
Ehrmann, Thomas
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Wiedmann, Klaus-Peter
36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
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Sattler, Henrik
32
Kernstock, Joachim
30
Christodoulides, George
29
Frazer, Lorelle
29
Dant, Rajiv P.
28
Guzman, Francisco
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Ko, Eunju
28
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The IUP journal of brand management : IJBRM
11
Brand culture
1
School of Business' research reports
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The ICFAI University journal of business strategy : IJBS
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Aligning brand portfolio strategy with business strategy
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011411331
Saved in:
2
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
3
Leveraging luxury brands : prevailing trends and research challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10011536298
Saved in:
4
Artist as brand portfolio manager : a strategic brand management framing of the artist
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011538379
Saved in:
5
Luxury brand architecture challenges
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10011750998
Saved in:
6
Rost-structural luxury brand strategy : implicit luxury brands
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
3
,
pp. 22-29
Persistent link: https://www.econbiz.de/10011751063
Saved in:
7
The sins of brand portfolio management
Uggla, Henrik
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
4
,
pp. 7-15
Persistent link: https://www.econbiz.de/10010233464
Saved in:
8
Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective; based on a semiotic study on the ASSES CD-ROM by A...
Uggla, Henrik
-
2000
Persistent link: https://www.econbiz.de/10001545325
Saved in:
9
Business and brand strategy : a framework for integration
Uggla, Henrik
;
Filipsson, Daniel
- In:
The ICFAI University journal of business strategy : IJBS
6
(
2009
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003886683
Saved in:
10
Portfolio strategy for luxury partner brands : strategic guidelines
Uggla, Henrik
;
Lashgari, Maryam
- In:
The IUP journal of brand management : IJBRM
9
(
2012
)
2
,
pp. 18-28
Persistent link: https://www.econbiz.de/10009577732
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