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~person:"Vargo, Stephen L."
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Marketing theory : philosophy...
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Marketing theory
34
Marketingtheorie
34
Service-Dominant Logic
24
Service-dominant logic
24
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
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service-dominant logic
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Customer integration
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English
34
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Vargo, Stephen L.
Tadajewski, Mark
79
Hunt, Shelby D.
51
Sheth, Jagdish N.
49
Kotler, Philip
42
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
25
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Dixon, Donald F.
11
Franses, Philip Hans
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Baker, Michael John
10
Cova, Bernard
10
Lilien, Gary L.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
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Academy of Marketing Science
1
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European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Marketing theory
3
AMS review : official publication of the Academy of Marketing Science
2
Review of marketing research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of retailing
1
Journal of service management
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Marketing-mix strategies - product strategy and promotion strategy
1
The Routledge handbook of service research insights and ideas
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The journal of business & industrial marketing
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ECONIS (ZBW)
34
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1
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
2
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
3
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
4
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
5
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
6
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
7
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
Saved in:
8
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
9
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
10
"Relationship" in transition : an introduction to the special issue on relationship and service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 167-168
Persistent link: https://www.econbiz.de/10008758138
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