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~person:"Vargo, Stephen L."
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Betriebliche Wertschöpfung
23
Value creation
23
Service-Dominant Logic
16
Service-dominant logic
16
Marketing theory
9
Marketingtheorie
9
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Vargo, Stephen L.
Sethi, Suresh
277
Ale Ebrahim, Nader
90
Pietrobelli, Carlo
54
Gereffi, Gary
53
Ahmed, Shamsuddin
50
Taha, Zahari
50
Michalski, Grzegorz
45
Swinnen, Johan F. M.
41
Giard, Vincent
40
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40
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35
Antràs, Pol
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Meng, Bo
31
Stehrer, Robert
30
Yan, Houmin
30
Zhang, Hanqin
30
Reichwald, Ralf
29
Fleischmann, Moritz
28
Wang, Zhi
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Chor, Davin
27
Frenk, Frenk, J.B.G.
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Minten, Bart
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24
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Çakanyıldırım, M.
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Yacuzzi, Enrique
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Van Assche, Ari
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Journal of the Academy of Marketing Science
4
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
California management review
1
Die Betriebswirtschaft : DBW
1
European management journal
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Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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ECONIS (ZBW)
23
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1
On value and value co-creation : a service systems and service logic perspective
Vargo, Stephen L.
;
Maglio, Paul P.
;
Akaka, Melissa Archpru
- In:
European management journal
26
(
2008
)
3
,
pp. 145-152
Persistent link: https://www.econbiz.de/10003743831
Saved in:
2
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
3
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
4
Service, value networks and learning
Lusch, Robert F.
;
Vargo, Stephen L.
;
Tanniru, Mohan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003965741
Saved in:
5
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
6
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
7
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
8
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
9
Service-dominant logic : prologue and prospects
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 91-93
Persistent link: https://www.econbiz.de/10009727071
Saved in:
10
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
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