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~person:"Verhoef, Peter C."
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Beziehungsmarketing
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English
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Verhoef, Peter C.
Homburg, Christian
131
Bruhn, Manfred
123
Kollmann, Tobias
93
Kumar, V.
85
Bauer, Hans H.
79
Windsperger, Josef
75
Wirtz, Bernd W.
71
Heinemann, Gerrit
68
Lafontaine, Francine
65
Huber, Frank
64
Ahlert, Dieter
60
Svensson, Göran
59
Alt, Rainer
58
Perrigot, Rozenn
58
Smith, Alan D.
55
Han, Heesup
54
Alon, Ilan
53
Herrmann, Andreas
53
Hollebeek, Linda D.
53
Kleinaltenkamp, Michael
52
Piller, Frank T.
52
Peitz, Martin
50
Cliquet, Gérard
49
Palmatier, Robert W.
48
Reichwald, Ralf
48
Wiedmann, Klaus-Peter
48
Gil Saura, Irene
47
Krafft, Manfred
47
Evanschitzky, Heiner
46
Wagner, Stephan M.
46
Albers, Sönke
45
Cheng, T. C. E.
45
Stauss, Bernd
45
Fritz, Wolfgang
44
Thaichon, Park
44
Martens, Bertin
43
Ehrmann, Thomas
42
Swoboda, Bernhard
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Dant, Rajiv P.
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Erasmus Research Institute of Management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing
5
Journal of marketing
4
ERIM report series research in management
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
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Handbook of marketing strategy
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Handbook of research on customer equity in marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
68
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1
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
2
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
3
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
4
Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 21-52)
.
2016
Persistent link: https://www.econbiz.de/10011430574
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
7
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
8
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
9
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
10
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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