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~person:"Warshaw, Martin R."
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Marketing management
4
Marketingmanagement
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Absatz
3
Absatzpolitik
3
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3
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2
Advertising
2
Hand- und Lehrbücher, Nachschlagewerke
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Warshaw, Martin R.
Engel, James F.
8
Kinnear, Thomas C.
3
Wales, Hugh G.
3
Rewoldt, Stewart Henry
2
Scott, James D.
2
Brown, Douglas B.
1
Rewoldt, Stewart H.
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Scott, James Dacon
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Taylor, James R.
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New products marketing conference <7, 1967, Detroit, Mich.>
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Michigan Business Studies, Bureau of Business Research, School of Business Administration, the University of Michigan
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Operations research : an introduction to modern applications
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ECONIS (ZBW)
13
USB Cologne (EcoSocSci)
5
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1
Effective selling through wholesalers
Warshaw, Martin R.
-
1961
Persistent link: https://www.econbiz.de/10003102051
Saved in:
2
Pricing to gain wholesalers' selling support
Warshaw, Martin R.
- In:
Journal of marketing
26
(
1962
)
3
,
pp. 50-54
Persistent link: https://www.econbiz.de/10003102053
Saved in:
3
Pricing to gain wholesalers' selling support
Warshaw, Martin R.
- In:
The marketing channel : a conceptual viewpoint
,
(pp. 265-269)
.
1967
Persistent link: https://www.econbiz.de/10003102060
Saved in:
4
Reappraising public utility marketing
Warshaw, Martin R.
- In:
University of Michigan business review
28
(
1976
)
3
,
pp. 18-22
Persistent link: https://www.econbiz.de/10003102070
Saved in:
5
Promotional strategy : managing the marketing communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
-
1983
-
5. ed
Persistent link: https://www.econbiz.de/10000061671
Saved in:
6
Allocating advertising dollars by linear programing
Engel, James F.
;
Warshaw, Martin R.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 456-468)
.
1971
Persistent link: https://www.econbiz.de/10002119651
Saved in:
7
Allocating advertising dollars by linear programming
Engel, James F.
;
Warshaw, Martin R.
- In:
Operations research : an introduction to modern applications
,
(pp. 274-286)
.
1972
Persistent link: https://www.econbiz.de/10002119659
Saved in:
8
Changing Perspectives in marketing management
Warshaw, Martin R.
(
contributor
)
-
1962
Persistent link: https://www.econbiz.de/10003440092
Saved in:
9
Promotional strategy
Engel, James F.
;
Wales, Hugh G.
;
Warshaw, Martin R.
-
1967
Persistent link: https://www.econbiz.de/10003213922
Saved in:
10
Introduction to marketing management : text and cases
Rewoldt, Stewart H.
;
Scott, James D.
;
Warshaw, Martin R.
-
1969
Persistent link: https://www.econbiz.de/10003152472
Saved in:
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