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New-product forecasting : models and applications

Wind, Yoram (ed.); Mahajan, Vijay (contributor); … - 1981

Persistent link: https://www.econbiz.de/10013502063

Behavioral models for market analysis : foundations for marketing action

Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977

Persistent link: https://www.econbiz.de/10000053321

Multiattribute decisions in marketing : a measurement approach

Green, Paul E.; Wind, Yoram - 1973

Persistent link: https://www.econbiz.de/10000055706

Legends in marketing: Yoram (Jerry) Wind

Wind, Yoram - 2014

Persistent link: https://www.econbiz.de/10010336664

Marketing research and modeling

Wind, Yoram - 2014

Persistent link: https://www.econbiz.de/10010337117

Yoram "Jerry" Wind's contributions to marketing

Wind, Yoram - 2011

Persistent link: https://www.econbiz.de/10009270370

Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green

Wind, Yoram (contributor) - 2004

Persistent link: https://www.econbiz.de/10004446773

Marketing research and modeling : progress and prospects; a tribute to Paul E. Green

Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004

Persistent link: https://www.econbiz.de/10013391457

Marketing Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green

Wind, Yoram - 2004

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling,...

Persistent link: https://www.econbiz.de/10013520342

Product policy : concepts, methods, and strategy

Wind, Yoram; Wind, Yoram J. - 1982

Persistent link: https://www.econbiz.de/10000091519