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Brand-features congruence mapping
Green, Paul E.; Wind, Yoram; Claycamp, Henry J. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
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Planning product line strategy : a matrix approach
Wind, Yoram; Claycamp, Henry J. - In: Marketing management and strategy : a reader, (pp. 195-203). 1980
Persistent link: https://www.econbiz.de/10003012608
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Planning product line strategy : a matrix approach
Wind, Yoram; Claycamp, Henry J. - In: Readings in basic marketing, (pp. 305-316). 1978
Persistent link: https://www.econbiz.de/10003012646
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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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Challenging the mental models of marketing
Wind, Yoram - In: Financial times handbook of management, (pp. 327-335). 2004
Persistent link: https://www.econbiz.de/10002755845
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Brand choice
Wind, Yoram - In: Selected aspects of consumer behavior : A summary from …, (pp. 239-258). 1977
Persistent link: https://www.econbiz.de/10003012181
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Brand loyalty and vulnerability
Wind, Yoram - In: Consumer and industrial buying behavior, (pp. 313-319). 1977
Persistent link: https://www.econbiz.de/10003012186
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A framework for classifying new-product forecasting models
Wind, Yoram - In: New-product forecasting : models and applications, (pp. 3-42). 1981
Persistent link: https://www.econbiz.de/10003012207
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Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10003012249
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Industrial source loyalty
Wind, Yoram - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-457
Persistent link: https://www.econbiz.de/10003012258