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Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods

Zondag, Marcel M.; Brink, Kyle E. - In: Journal of business-to-business marketing 22 (2015) 4, pp. 313-331

Persistent link: https://www.econbiz.de/10011432746

Managing social media crises with your customers : the good, the bad, and the ugly

Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182

Persistent link: https://www.econbiz.de/10010497515

As worlds collide : the role of marketing management in customer-to-customer interactions

Ekpo, Akon E.; Riley, Breagin K.; Thomas, Kevin D.; … - In: Journal of business research : JBR 68 (2015) 1, pp. 119-126

Persistent link: https://www.econbiz.de/10010433158

Trust and the online conversation : the case of online reviews

Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10010394710

In-store experience and customer loyalty of TopT (Pty) Ltd

Theledi, Karabo Mpho; Mudzanani, Takalani Eric - In: African journal of business and economic research : AJBER 15 (2020) 3, pp. 203-225

Persistent link: https://www.econbiz.de/10012666417

Gratitude mediates consumer responses to marketing communications

Bridger, Emma K.; Wood, Alex - In: European journal of marketing : EJM 51 (2017) 1, pp. 44-64

Persistent link: https://www.econbiz.de/10011626380

Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm

Giovanis, Apostolos N.; Zondiros, Dimitris; Tomaras, Petros - In: International journal of internet marketing and … 10 (2016) 3, pp. 186-206

Persistent link: https://www.econbiz.de/10011665139

The decision to purchase a bundled cultural pass : the role of pre-existing attitudinal and behavioural relationships with one network member

Aurier, Philippe; Guintcheva, Guergana; … - In: International journal of arts management 21 (2019) 2, pp. 70-82

Persistent link: https://www.econbiz.de/10012060759

Anthropologist in advertising agencies : mediating structures of power and knowledge capital by managing relationships

Malefyt, Timothy de Waal - In: Journal of business anthropology 6 (2017) 1, pp. 89-101

This essay discusses how working from within an advertising agency as an anthropologist yields particular advantages in terms of presenting anthropological insights and gaining access to information that one would not have been privy to, compared to a study of advertising from the outside....

Persistent link: https://www.econbiz.de/10011695150

Reorganize for resilience : putting customers at the center of your business

Gulati, Ranjay - 2009

Persistent link: https://www.econbiz.de/10003874834

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